DBA Brief - Make Mine a Builders - Advert

DBA Brief - Make Mine a Builders - Advert

DBA Brief/Workshops

I attend the DBA workshops during Enterprise Week. I chose the Elmwood - Make Mine a Builders brief.
Once we were put into groups, we began working on various campaigns that we could run throughout the year.

We decided to use the product in an ad campaign that we could use in the ad-breaks of Grand Designs.
I created a few mock-ups of what the advert would look like on television.

Here is the 1st advert i created.

BARRY AD CAMPAIGN.
For this ad, we came up with the idea that 'Barry' would be a mascot for the product. In each ad break it would show Barry, his wife and his work mates. They give their opinions on how Barry likes his tea, but also insinuating a sexual innuendo.