/ Gemma McCallum /

I am a graphic designer with an interest in type and editorial design, I am also interested in abstract geometric shapes and printmaking.

My work is strongly based around contextual research and the message it communicates to the viewer. I want the viewer to be able to engage with my work and understand the connection.

I work in a range of medias because my work is directed by the context of the brief itself, rather than the aesthetic.

I often work in a collaboration with Jen Bradbury and I recently won the Edna Lumb Travel Award where we were able to travel abroad to undertake an investigation into the cultural differences between two cities.