I am a Graphic Designer, an ideas generator, and a jack of all trades. I take a multidisciplinary approach to my work, ranging from photography, art direction, illustration and typography. I don’t believe a designer should be limited by one field of design when approaching a brief, I believe each individual brief should dictate the method. What is appropriate for one brief may not work at all on another, and this reflects in my work. I am not limited to one medium and I am constantly learning from the process as I take on such differing briefs.
I enjoy injecting fun and playfulness into my work through my use of colour and my vibrant imagination. I aim to generate an emotive response out of an audience, whether that be eliciting shock, poignancy or humour, to deliver impact.